S.O.R Theory

SOR theory as an abbreviation of the Stimulus-Organism-Response, it all comes from psychology. Material objects of psychology and communication is the same as the man whose soul include the components of attitudes, opinions, behavior, cognition and affection.

This theory is based the assumption that the cause of the behavior changes depending on the quality of the stimulus that communicates with the organism.The elements of this model is the message (stimulus), communicant (organism), effect (response).

Attitude change and depend on the processes that occur in individuals. The stimulus given to the organism can be accepted or rejected. If the next process stalled. This means that the stimulus is not effective in influencing the organism, then no attention (attention) of the organism.
If the stimulus is received by the organism means of communication and attention of the organism, in this case the effective stimulus and no response.

The next step is if the stimulus has gained the attention of the organism, the ability of this organism can continue the subsequent process. In the next step is the organism can receive both what has been processed so that it can happen willingness in changing attitudes.

In a change of attitude can be seen that attitudes can be changed only if the stimulus is given beyond the original stimulus. The change means that the stimulus given to convince the organism, and eventually can effectively change attitudes.

Changes in attitude is similar to the learning process. In studying the attitude that there are only three important variables that support the learning process that is caring, understanding, and acceptance.

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