Definition of Entrepreneurship

Entrepreneurship is the people who are good or talented identify new products, determine new ways of production, develop new products to conduct operations, manage its operations and market capitalization. Entrepreneurial leads to people doing business / activities themselves with all the capabilities it has. While entrepreneurship refers to the mental attitude of an entrepreneur who owned the conduct of business / activities. Entrepreneurship viewed from existing resources within it is someone who brings the resources of labor, materials, and other assets in a combination that adds greater value than ever before and are also attached to the people who bring about change, innovation, and new rules.

Entrepreneurship in the sense of a dynamic process is a process of entrepreneurship is the creation by adding value to something that is achieved through hard work and time by estimating the funding support, physical and social risks, and will receive a reward in the form of financial and personal satisfaction and independence.

Someone who did an important job to get attention by the local community. Main attention is now also living the life and no longer borne by others including parents. Doing something that is unpopular is one characteristic of young children, many of which do business on the grounds just for fun or just for fun. Starting from a hobby and pleasure, and began work on the business into something more serious. By undergoing something of fun, it can be a boost to the development of business.

Although initially only done to satisfy the pent hobbies, unnoticed, the pleasures of doing business is conducted can make money. Just for fun, but can Produce the money.

Business done by young people in harnessing their potential is something enviable. At a relatively young age of many that have been able to work to support themselves. The youth work, be creative and full of fresh ideas, youth is a pity if passed without any work whatsoever.

Any attempted something like there would be risks. The greater the results to be achieved, of the possible risks that would be experienced if too big to fail. People who dare to take risks is a successful candidate. Do not be afraid of failure, but failure to make it as a stepping stone to success.

Understanding Business Planning

Planning is everything before the determination of the activities and the activities to be implemented. Manager of business planning function includes the selection of a variety of alternative goals, strategies, policies, and tactics that will be executed. Clearly these efforts are making decisions that affect the running of the company in times to come. This decision process should be scientific, i.e.

Understanding of management and their functions

Management of the word comes from Old French “ménagement”, which has the meaning of art implement and manage. Management does not have an established definition and universally accepted. The word probably comes from the management of Italian (1561) “maneggiare” which means "control," especially "to control a horse" is derived from the Latin “manus” which means "hand".

This word gets “manège” influence of the French language meaning "ownership horse "(which comes from the English language that means the art of controlling a horse), Britain is also where the term comes from Italian.

Not just a regular profession

Discussion of criteria for a profession is an important discussion, because by knowing the criteria for a profession we can measure the extent to which an area of ​​expertise can be said as a profession. By knowing the position of the profession, we can find out shortcomings and-Things are problems faced by the profession.

A profession has basically the framework of knowledge, skill framework of values ​​and a systematic framework. Framework of knowledge, values ​​and skills are taught through formal education. This is what distinguishes a profession with non-professional

1. Knowledge Framework (Body of Knowledge)

In providing services to clients should use the scientific knowledge that has been verified. Knowledge is generally produced from research or practice that has been tested for accuracy and truth

2. Value Framework (Body of Value)

The concept much discussed in the literature value of the work, because the value has a profound influence in carrying out the work practices. Job in carrying out his duties affected by the values.

The source value of the work can basically be grouped into:

a. Values ​​of society

Work practices are always based on community values, because the profession of work to get the mission to implement most of the functions of society.

b. Code of Conduct
Code of Conduct is the formulation of guidance about behavior that is considered good and which need to be shown by members of the profession in carrying out his duties.

c. Agency Purpose
Workers should follow the rules that apply in the institution where the worker is working.

d. Theory
The theory is considered good if it can function as a value. Any theory of a profession have value.

3. Skills Framework (Body of skill)

Profession not only discusses theory but rather related to the implementation or practice. Application of a theory or knowledge needed skills, so that every profession should require skill. Skill is a blend of Body of Knowledge and the Body of value. Skills is an important component in the framework of reference work. Because skills in principle is a tool to integrate the knowledge and value framework.

Determining a Decision

The decision is defined as the selection of an act of two or more alternative choice. The decision to purchase by a consumer of a product begins with the awareness of the needs of buyers will be any problems. 

Consumers realize that there is a difference between the actual conditions with the desired conditions. This has led to active consumers looking for more information to find products that interest. After obtaining and evaluating information before a consumer will decide to buy a product that fits their wants and needs.

Before the decision was taken, someone will be faced with a decision process consisting of problem recognition, information search, alternative evaluation, purchase and after-purchase customer.

Product, price, place and promotion are an important thing that has always considered by consumers in the decision to buy a product. Typically a consumer will find out in advance about the product to buy. How is the quality of the product, whether the brand has been known or not, or how the packaging or the shape of the product, whether it is in accordance with consumer tastes or not. 

After that the consumer will consider the price of the product, whether the price offered is in conformity with the satisfaction to be gained from buying the product. Places are also taken into consideration in deciding on a purchase consumers. Typically consumers will love the comfortable places and their locations easy to find. 

Promotion is a means for manufacturers to introduce to consumers the benefits of its products and also as a means of information for consumers. Consumer purchasing decisions will usually happen to buy the most preferred brand, but the purchase decision could be influenced by several factors including the quality of the product, the price is more expensive or cheaper than competitors' products, the brand is well known by the public as well as promotion performed by the company so that consumers know and understand the benefits of these products.

The introduction to the need for consumer products

The introduction to the need for consumer products are beginning the process of decision-making. The need to communicate is a very important thing in human life. Due to the absence of communication, humans can not perform as well as interaction with fellow human beings with other living creatures. In addition, communication is required as a socialization process so as to be able to launch the process of communication is necessary to a device as an intermediary in communicating.

Intermediaries may be something that is natural as the senses possessed by humans, or something made ​​by humans, such as cellular telephone technology (cell phones). Mobile phones will support the activities become more effective and efficient because of space and time no longer be an obstacle to perform daily activities. Wishes of the people in choosing a cell phone as the community grows in an environment that has developed a set of cell phone technology with an understanding and consumer value. Given the cultural relations in society makes of mobile phone users increasingly crowded.

Almost everyone is constantly interacting with other people who are directly or indirectly will affect their buying decisions. Cultural society that likes to try new things and follow the trends used by mobile phone manufacturers are aggressively launching new products of high tech.

Consumers have different personalities so that decisions made in choosing a cell phone any different as there are consumers who like high tech phones that since according to lifestyles. Selection of mobile phones is also influenced by one's economic condition. Consumers would consider buying an expensive phone if it has enough revenue.

Individuals who have needs, desires and wishes, will form a behavior that he hoped would satisfy the needs. Thus will lead to a more pleasant circumstances in him.

It required businesses to attract consumers

Ways to create and innovate to win the competition to capture the consumer requires the design of appropriate marketing strategies. For that, need an understanding of consumers and consumption processes that will produce a number of benefits, which include the ability to help managers to make decisions and provide the basic knowledge of marketing research when analyzing consumer.

Consumers have a position as one of the competitive strength through their bargaining power. Bargaining power of consumers is very important because it is they who have needs and desires.

To meet the needs that they, too, who have the means of purchase (time and money), make choices and take decisions to buy. Companies that fail to understand the needs, desires, tastes and consumer purchase decision process will fail in the marketing and sales company that did the opposite, namely to understand the needs, desires, tastes and consumer purchase decision process, called a customer driven Organization. This means that organizations are driven by an understanding of its customers.

Know and understand the ins and outs of consumer behavior are important to achieve competitive advantage. Companies that have a competitive advantage may affect consumers or prospects (potential customers) to firmly settle on a product.

Competitive strategy that requires a company to investigate the behavior of consumers as a whole has led the company knows how to give more satisfaction than that provided by competitors.

Marketers must look beyond the various factors that affect consumers and develop an understanding of how consumers make purchasing decisions to achieve success. Consumer behavior is influenced by cultural factors, social factors, personal factors and psychological factors of consumer. Most of these are factors that can not be controlled by marketers, but it should really be taken into account.

The role of these factors is different for different products. In other words, there is a dominant factor in the purchase of a product while other factors are less influential. By understanding consumer behavior through factors that affect consumers, companies are able to know its customers and satisfy its customers that its main purpose was to influence consumer decisions and retain customers and win the competition with its competitors.

S.W.O.T Analysis

SWOT ("strength", "weakness", "opportunity", and "threat" ) Analysis is a strategic planning method used to evaluate the strengths, weaknesses, opportunities, and threats in a project or a business venture.

SWOT is used to understand a real condition or position of object being analyzed. This process involves determining the specific objectives of the business venture or project and identifying the internal and external factors that support and are not in achieving that goal.

Many activities of a program or project carried on without considering the real conditions encountered. Rely solely on habit wished, a designer or team activities suddenly bringing forth the results program or project design. With a picture of the success of a program or project that will achieve it, then the necessary budget so great as if not a thing that can be barriers at a later date. So it comes time of preparation, all starting with the mess. Implementation process was not controlled. The designer will be enraged if the process is a lot of obstacles. later in the final stage of evaluation, all in color it with disappointment.

Given the importance of the environment by means of a SWOT analysis of this, it is expected that the activities are designed to fit with the capabilities as well as the challenges and opportunities in the face. If the results of this SWOT analysis can be broken down properly and integral with the objectives to be achieved, then the results of SWOT analysis can be used to understand the competitive advantage of an institution or company, even individuals.